This Purim, EUJS and the World Union of Jewish Students would like to show our appreciation and gratitude towards all those who have, and continue to, protect the expression of Jewish life: Shabbat and holidays, weddings and bar/bat mitzvas, study circles and youth group meetings.
It is a mitzva (commandment) to give Mishloach Manot on the day of Purim: Sending at least two different items of food or drink to another person. The reason behind this mitzva to ensure everyone has enough food to celebrate the holiday of Purim, but also to increase love and friendship between Jews, thereby dismissing Haman's (the villain of the Purim story) accusations that there is strife and dissention among Jews.
It is the sad reality that Jews around the world require protection. For many years already, most Jewish communities organize their own protection, or even have police guarding their institutions and schools. Anti-Semitism and terror attacks on Jews continue to rise, as we have experienced most recently in Paris and Copenhagen. While we strive to combat anti-Semitism in the long-term, the need to secure synagogues, community centers and schools is an immediate priority, so that Jews can continue to live their Judaism in community.
This particular Purim, we encourage you to spread love and friendship, and to thank those people who dedicate themselves to our safety by giving Mishloach Manot to your local security guards, community security organization, police or political leaders (anyone, really, who you feel has made the safety of Jews their priority).
Visit the campaign website www.todaonpurim.com, download and print our special Mishloach Manot card, with your own message saying thank you, and remember to snap a picture of this good deed and upload it to Facebook, Twitter and Instagram with #TodaOnPurim. You can also email the picture to us and we will share it: firstname.lastname@example.org.